Do you know your brand’s voice?
What is Brand Voice? Knowing your brand’s voice helps you connect your values with your goals. Aligning your message for maximum impact happens when you understand who you are and why you do what you do.
Is your elevator pitch confusing and disjointed? Do you struggle to share your passion in an inspiring way? Do you wish you had a better understanding of how to tell others about your business?
Discovering your brand’s voice is an important first step towards crafting an appealing message. Why is this important? Because calling your potential customers to action only happens when you have a message that truly represents who you are and shows your customers how you can help them.
Tell your story…
There are all kinds of information out there suggesting that storytelling is the most effective way to attract new customers. Your story is yours and you know it best. So, go ahead and tell it! At yolk Ideas, we want to support you in that endeavor. The first step to telling your story is finding your voice.
Have you ever listened to a recording of your own voice and thought, “That’s what I sound like?” Yolk ideas can function as a mirror for you to help identify the areas of your sales and creative processes – your strategy – that need some tweaking and refinement.
What’s different about Yolk Ideas?
Our Brand Voicing Process can very quickly help you identify new ways of communicating your values and goals to both existing and potential customers.
There are two basic ideas that we used when developing the Brand Voicing Process in order to make it practical and affordable. A very specific focus on messaging and process expedience are the keys to keeping costs low.
Branding firms can appeal to your company’s curiosity by providing highly tailored and well designed visual assets. They can bring a professional dimension to your brand that may transport you to the next level of sales and revenue. But, it’s important to remember, the visual assets that many branding firms deliver are only results or extensions of clear goals and messaging.
The look and feel – the visual aesthetic of a brand – can be exciting and sexy. But don’t get distracted by those things. They will come with time when you understand who you are, what you do and who you do it for.
We don’t feel the need to dictate or control the vibe, feel and look of your brand. We simply love partnering with you and providing feedback. This allows you to have a clear and concise set of messaging tools. When your messaging toolbox is stocked, we are confident that you will have everything you need to make the best decisions when it comes to your brand’s aesthetic.
“Yolk Ideas gave me a sense of confidence about who I am and what I do.” – Method Home Maintenance
Is your voice in tune with your customer?
We know you love what you do and the customers you serve. But, do you ever feel as though there is a disconnect between you and them? Do you sometimes find yourself wishing there were a better way to describe how you can help them?
We totally understand! In our years as writers and creative problem solvers, we have discovered all sorts of ways to help a brand sing in tune.
Maybe you feel that you know what you want to say – but you feel tone deaf or out of sync with your customer’s needs. When you develop a brand dialect, you develop a language you can use that will be universally understood by your target customer. You also experience a confidence that you will be selling and selling to the right people.
Let’s get started today and together we can create a message that shares your passion and sparks curiosity in your business. (Here are some of the things our satisfied clients are saying.)