It was Easter, 2017. By this time, Michael and Susan Ferrari had been researching and experimenting with creativity and creative process for several years. While filling easter eggs for their kids, the realization came – everyone has a treasure inside, they’re just waiting for someone to help them crack the egg.
Creativity is not just for the eccentric elite – it is a primal skill that lives inside each and every person. The question isn’t “am I creative?”, the question is “HOW am I creative?”.
Yolk Ideas exists to help you find your maximum impact and fuller potential in ideation and innovation. Creatively activated people can radically and dynamically shift the relationships and environments in which they find themselves.
We want to see you thrive and excel. Be the one in your family that can breathe new life into stale traditions. Be the person on your team who always has the great idea. Be the romantic partner who knows how to keep the love alive. Be the citizen who is passionately pursuing solutions to make a better world for their neighbors.
Now more than ever, the world needs people like you to be fully engaged with their environment and relationships.